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by Glenn Franxman, Django Developer / Stunt Programmer.

Viral Marketing is Child's Play in Cincinnati

posted: 2004-02-04 18:54:52 perma-link, RSS comments feed

For the folks in Cincy, this from forbes:


Madison Avenue was once known for men in gray flannel suits. Today some of its most credible foot soldiers wear T shirts and sneakers. They are 280,000 strong, ages 13 to 19, all of them enlisted by an arm of Procter & Gamble called Tremor. Their mission is to help companies plant information about their brands in living rooms, schools and other crevices that are difficult for corporate America to infiltrate. These kids deliver endorsements in school cafeterias, at sleepovers, by cell phone and by e-mail. They are being tapped to talk up just about everything, from movies to milk and motor oil--and they do it for free.


jc said on 2004-03-02 09:51:02:
Yeah, I did the zombie army thing, but i didn't do the email thing, the only thing i did was post banners on my site. I think it's a great idea. Let fans promote your products. Give em a t-shirt or more depending on the work they do. At least fans might get something for talking up a movie they were going to talk about anyway. I think I'd like to know more about this Tremor thing. I'm not exactly sure this tells the whole story, as I don't see how a 13 year old calling me on the cellular phone telling me that "Tide is teh b0mbz, y0!" is going to get me to switch brands.

glenn1you0 said on 2004-02-09 11:17:16:
LOL! It's interesting that cheap goodies can get people to turn in their friends email addresses. ------ For a free Zombie "Mmmm... Braaaains...." Coffee mug, please give the email address, First and Last Name, and US Mail address of three freinds and rank their influence on your purchasing decisions.

Benz said on 2004-02-08 14:26:27:
Fascinating. I saw something like this with the remake of the Dawn of the Dead movie that's about to come out. It asked if you wanted to "join the Zombie Army." So I said, sure. Turns out it's really a viral marketing thing to drive friends to the site and promote the movie. They give you points for various activities that promote the movie, and you can redeem the points for T-shirts, movie posters, etc. I'd be curious to know how effective it is. Everyone who knows me is about to get spammed mercilessly by the Zombie Army so I can get my damn poster ...


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